Session: Introduction – The Universal Challenge of Medication Adherence

Globally, it’s estimated that 30-50% of medicines prescribed for long-term illnesses are not taken as directed¹. In this session, Professor John Weinman highlights key factors for non-adherence and how behavioral science, combined with digital tools, may help remedy this issue. Prof. Weinman emphasized the need to raise awareness of the depth of non-adherence to medicines and other medical advice citing the issue as “a major public health problem.” To view more from Prof. John Weinman’s full presentation, please watch the video below.