Defining adherence from a scientific standpoint. Led by Dr Kate Wolin, this masterclass serves as an introduction to adherence – defining it from a scientific standpoint. It highlights the scale of non-adherence and the true cost to patients, public health and society as a whole. Dr. Wolin will present the most common behavioral drivers of…
Insight on behavioral frameworks that can be used to explain adherence. Led by Professor John Weinman, this second masterclass aims to provide insight into the different behavioral frameworks that can be used to explain adherence. These frameworks include : The patient behavioral decision-making framework, also known as COM-B (capability, opportunity and motivation) The Health Belief…
Learn techniques on assessing current adherence and “nudging” patients to be more adherent In this third masterclass, Dr Sheri Pruitt will talk about a powerful, evidence-based approach to change patient behavior. The masterclass will provide tools for healthcare providers to use in order to assess their patients’ current adherence to medication, and how to address…
Latest developments in digital patient support programs, and how they can positively influence adherence. In this fourth masterclass, Professor John Piette provides insight on the latest developments in digital patient support programs (PSP), demonstrating how they can positively influence adherence in patients. Prof. John Piette will cover mobile health and why it matters, as well…
Behavioral science perspective on pandemic outbreak management. This masterclass covers the management of the pandemic from a behavioral science perspective. It looks into the importance of continued adherence during a global pandemic and how to change behavior at short notice. Read more on this topic: Pandemic outbreak management: a behavioral science perspective Is nudging enough…
Key messages: “Nudging” increases the likelihood of a given behavior by invoking a patient’s System 1 decision making process. Nudging techniques are increasingly used by governments to shape healthcare and other public policies. Nudging techniques can also be used to enhance treatment adherence in clinical practice. As described in previous articles, adherence to treatment for…
Patient Support Programs (PSPs) are behavioral interventions designed to help patients adhere to their medication and treatment plans. To reach the broadest patient population, PSPs increasingly incorporate digital components such as text messaging and web portals. “Personalization” applies behavioral science techniques to digital interventions to increase the effectiveness of interventions. Patient Support Programs are behavioral…
The Health Belief Model (HBM) is a model to help understand what patients believe about their health The HBM can be used to identify detrimental patient behaviors caused by a poor understanding of a condition or treatment The HBM can be used to structure interactions with patients to enhance their understanding of treatment and lifestyle…