Improving Medical Adherence through
Behavioral Science and Technology
Our unique approach to improving adherence represents a new world of educating healthcare professionals and empowering patients, driven by the intersection of behavioral science and technology.
a:care is a pioneering program based on state-of-the-art research on behavioral science and medical adherence. It offers comprehensive information and resources to support you as healthcare professionals in better understanding the motivation, beliefs, and behaviors related to adherence, and how this can be used to provide care to your patients.
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Presenting the latest research in adherence that addresses core issues preventing patients from achieving optimal health outcomes
A series of in-depth articles has been developed to provide digestible learning resources around the role behavioral science plays in adherence, including practical insights relating to therapy areas.
Cardiovascular disease is a leading cause of mortality globally, and disproportionately affects low- and middle-income countries Around 40-50% of patients with cardiovascular disease demonstrate poor or non-adherence to their treatment regimen. This can have a detrimental impact on not only the individual, but also the wider community Adherence as a behavior requires the understanding and…
Key message Adherence is a behavior that encompasses the patient, the healthcare provider and the ability to follow agreed recommendations e.g., dietary changes and exercise Adherence comprises multiple stages and can be divided into intentional or non-intentional behaviors There are a variety of factors that influence one’s ability to adhere, extending from the initial consultation…
There are many reasons, some modifiable, that patients do not adhere to cardiovascular-disease treatments, therefore, a comprehensive framework for assessing and understanding adherence is needed1 The COM-B system is a framework for understanding behavior that has been applied to adherence, encompassing Capability, Opportunity and Motivation2,3 COM-B allows for a precise understanding of the relationship between…
Beliefs have a strong influence over a patient’s motivation to adhere to treatment These include patient beliefs about their illness, their treatment and their own capacity for adhering (self-efficacy) It is vital that clinicians assess patients individually to understand their beliefs and motivations, supporting them in adhering to their medication regimens Beliefs have an important…
The a:care program aims to help reinforce the alliance between the patient and their healthcare provider team. a:care offers information and training to healthcare professionals to help them identify and manage patients’ behavioral, emotional and psychological drivers which impact adherence.
A key part of our educational tools is the series of masterclasses, developed with globally respected experts in behavioral science to share the latest behavioral science techniques on how to best help people on their health journey.